The 11th Hour

I don’t know whether this video influenced me more as a industrial designer or as human being, I think it’s latter.
The most important thing that this video has taught me is that we as human beings are stupid, young and selfish creature who will stop at nothing for their own personal gain. Today we see “our only home (earth)” in a dying state with global warming and natural disaster, and who is there to blame but ourselves, we are selfishly killing mother earth just by the simple things we do in our daily lives (driving, watching TV, listening to iPods and using kitchen appliances) and also by voting for destruction by becoming a willing participants in buying corporate products.

As I watch the video my first reaction is from how graphic the opening scenes in depicting the problems that we are creating by abusing and neglecting the environment.
Society needs to understand the importance it is in keeping the balance between nature and human society, and today the balance is shifted greatly towards society, we neglect the environment by de-forestation, over fishing and pollution. Kenny Ausubel –“Relationships between the 2 most complicated system on earth, human society and nature.”

So we need to change! Why haven’t we changed? What’s stopping us from Changing?

Reverend James Parks Morton tells us why “Our attitudes are base on selfishness, based on economy and based on politics that we have.” Money, politics and greed once again stops all the nations to stop what they are doing and reduce their carbon footprints.

Another reason why we are not doing enough to change our stance is the corporate industry. High CEO in the industry and politician stands to lose a lot of money and power in the transition period to save the world, they believe that the economy will suffer which in turn hurt society. Bul****

Kenny Ausubel- “The greatest Weapon of Mass Destruction is corporate economic globalisation”
We us designers is a major player in damaging the environments. We designed products that have poor recyclability, expensive materials, and expensive and high resource manufacturing process. Bruce Mau- “Our objective today is the welfare of life.” After watching this we need to start thinking differently, design differently and do things differently, we need to start thinking of the environment every time we design.

Ray Anderson-“In nature, one organism’s waste is another organism’s food” “Waste Free Industrial System” Like I mention before we as a designer needs to go from the cradle to grave concepts to cradle to cradle concepts, we need to look into more environmentally friendly materials, manufacturing process and design sustainability.