Monday, March 15, 2010

Charade- Stable our Group design

This is the final design that my group has come up with for the final charade challenge, it is called the Stable and it’s an attachment product that is attached to the leg of the chair by screws and rotational hinge to allow a small tea table to slide out of the base of the chair.

This proposed design solution that we have come up with will increase the social, Physical and psychological pleasure of the Stefan Ikea chair as a product and increase the emotional attachment the user have on this chair. The design is physically pleasurable as it takes out the need to use table to place your dinner or drinks while watching TV or relaxing, it is convenience and simple to use all the user have to do is attached the product and slide the table in and out when needed.

It also adds social and psychological pleasure into the chair as it can be used as a conversation starter in social gathering with friends or family, it is unique and it gets the user and others involve in the product by sliding out while it gives the sense of magic or technological simplicity.


As a group we really haven’t discussed well into the material of the product as we were in a rush in completing the mock up and the story board, but personally I believe that the product can be made out of the same timber and finishes of the chair which is Pine and painted matte black.

This will ensure that the Stable blends in the chair without it standing out or to differentiate from the chair. Treated pine is easily source and available and cheap to manufacture, it is relatively strong to compare to its weight ratio.




The consumer can use this product for a variety of ways, the user can use it as a small TV dining table where they can slide the table out during dinner and place drinks and plate on the table while consuming food and after usage the customer can slide the stable back in. Another situation is that it can be use during a social gathering to place coffee or tea cup or a sports fan watching sports can put beer, remote or even score boards on the stable to record the match. This in turns creates memories which can increase the emotional attachment of the user.

A stimuli in which encourage the used to buy this attachment can be moving of houses where the user moves or downsize or students moving out into a small apartment or house which has limited space for tables or limit movement of furniture. During this situation the Stable will come in handy as it saves space and time.


Above: Mock Up from Foam Core

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