Paul Bennet video reflection

DESIGN IN THE DETAIL
This video talks about the most important factor of product design, the functions and designing a product through people's experience. Paul main philosophy of design is to "put your self in their shoe" and "using eyes to create possibilities" he emphasizes the important for a designer to observe the product aim through the eyes of the consumer and experience the problem in order to create a possible solution and a great product.
Paul gave us an example of his theory in his hospital design in Minnesota's, " Small is the new big" he talked about how small changes can help to inspire the patience, in the hospital where changes in decoration on the ceiling can help to enrich the experience of the patients who watch the bare ceiling throughout the day.
He also started to create small prototype of a rear view bicycle mirror to help broaden the communication between the patients and the nurse.

Another example is his example of his designer friends who work at Ikea that took his research for a children storage unit to extreme measure, for his friend to design a great storage for children he must put himself into the children's experience on storage he took the idea of hiding under the table to create a suitable product to store items for children.