Ross Lovegrove: The power and beauty of organic design... Video Review

In the video the speaker Ross Lovegrove spoke about the power of nature how it can be used in everyday design to touch consumers "soul and emotions". Ross choose his style of designs for philosophical and aesthetic reasons as he view nature and its ever evolving design. Ross has tried to incorporate the natural world combined with high tech processes to create his unique design, he views that the evolution of nature and microscopic organism gives an example of a perfect design. This ideology that has been presented has helped me to understand the important in considering and incorporating some aspect of nature and its understanding in my work in both designing and manufacturing all along, if it works for nature and animals then why can't we take some of their design into considerations.

Ross talked about his ideology and work of DNA ( Design, Nature, Art) and gave example of his works in Ty Nant water bottle and the Go chair, he views nature evolution an idea of designers also evolving to suit the needs of the modern world. For eg he talked about his Ty Nant bottle which he design specifically to show the nature in the product of water " putting a skin and an icon into nature itself" another example is his Go chair, he has compared the structure of his chair into skeletal structure and joints in the human world. This video has helped me to understand his view on the important of representing in the product you've design some aspects of nature and the natural world.

I personally are interested in the way, Ross has incorporated the unique design of a water droplet in a hot pan into his modern design of his stick car. Powered by solar paneled and can also be used as a street lamp at nights.

This video has given me insights into his idea of putting nature design and incorporated it into my own design.