In this video of David Kelly spoke of the important of design for the future of the human race, this video is specifically made to entice younger generations to share your ideas and design to the world to help to build a better lifestyle.
To me this video has help broaden my view on products and industrial design, before i view industrial designs as a mere product created to create a marginally huge amount of profit for the manufacturing company, however in this video David has spoken about the important of designs and how it has changed this past 18 years and how it has influenced our daily life.
David spoke how today most designers are considering behaviour and personality of the consumer to provide a more enjoyable experience for the consumer and provide a relationship between the designer, manufacturer and the customer.
David has used Prada as a case study to futher explain his theory and definition of a more "human centered" design to the listener, shows how Prada has used products that helps and satisfied the consumer needs and wants. Products such as the staff LCD device, the changing room liquid wall " Magic Mirror" that helps simplify communication between staff and consumers.
The video speaks also about a product call the spyfish used to satisfy human intrigue and human exploration of the sea, this is an example of a human centered design as it considered the wants of the people who had not have the chance to go to the ocean.
The video has changed my view on products and designers!
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